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GATOS
DE RUA
Visual Identity
proposal
I created the visual identity that reflects this transformation, keeping the brand’s urban and welcoming spirit, inspired both by the energy of the streets and the founders’ passion for cats.
posi
tio
ning
key
-words
Good food
at a fair price
- cozy
- minimalist
- modern
- light
Gatos de Rua Café started as a family stall in Praça Tamandaré, Goiânia. As it grew, it prepared for a new chapter: becoming a permanent spot with the goal of being a ‘fast food for specialty coffees.
who is it?
thanks!
horizontal
square
vertical
positioning
color
palette
WHITE #fffff
Like the light that brightens the early hours of the day, bringing breath and balance to the brand.
Black #242725
Intense and sophisticated, reminiscent of strong coffee that fuels the city’s energy.
Yellow #FFC533
The glow of the late afternoon sun, warm and optimistic, radiating vitality.
Red #B51D48
The flame of dedication, reflecting the passion for coffee and the vibrant energy that drives the city.
Purple #4E2447
Deep and innovative, conveying the mystery and creativity that emerge in the urban night.
FONTS
Cats - Berlin Sans FB
coffee - The Truth of a Thousand Lies
Support - Abhaya Libre
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