CHALLENGES
Subtly incorporate bamboo into the logo.
Maintain a minimalist aesthetic.
Convey personality aligned with sustainability.
THE NAME
Canopée
It refers to the canopy, the treetop that symbolizes shelter and protection, capturing the brand’s essence: creating sustainable, light, and welcoming spaces.
CANOPÉE
Visual
Identity
What is it?
Canopée is a sustainable architecture studio, founded by the creators of Escola do Bambu.
While the school focuses on teaching, Canopée is dedicated to executing architectural projects, exploring bamboo as a versatile, innovative, and eco-friendly material to transform spaces and ways of living.
vertical
Characteristics:
MINIMALIST.
With simple and essential forms.;
CLEAR AND DIRECT.
Conveying the message immediately;
EXCLUSIVE.
Designed to stand out from competitors.
Bamboo
Construction / Architecture
Sustainability
Typography Construction
Color Palette
Moss Green #516830
Dark Brown #624537
Terracota #A94F3B
Yellow #E8C51A
Raw #FFFAF3
Primary color
Secondary color (support)
Secondary color (support)
Contrast color
(instead of white)
Contrast color
(instead of white)
Inspiration
Color Tests in Projects
fonts
Handcrafted custom font
Avenir Medium
