Color palette
TYPOGRAPHIC ITEMS
Visual Elements
Inspired by Brazilian iconography
Such as: Mosaic tile floor, American-style glass, caramel-colored dog, beach chair, grandmother’s wire chair, broken glass on the wall boundary, neighbors sitting at the door gossiping, pamonha (corn paste snack), clay water filter, dish towel, dish towel on the stove, fern, the face of the ‘We Buy Gold’ guy, ribbon tan, set of brown cups and pots, orange mirror, grandmother’s gate grille, flip-flops, and more.
APPLICATIONS
The ‘A’ conveys the idea of growth, a path/road, and illumination.
Each letter has a different shape, conveying the idea of diversity that complements itself.
Handmade and customized font;
The accent conveys the idea of direction and empowerment.
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ANIMATED LOGO
Brazilian essence in flow, transformed into rhythm and light.
100% remote
Brazilian
collective
TO
It COMES
companies and projects;
brands and creators.
to bring light to communication that walks in the dark.
challenge
Create a visual identity for a company that is a strategic creative community, bringing Brazilian essence, collectivity, and ancestry into its brand identity.
What is it?
Alumiá is a remote creative community that provides strategic solutions for companies and projects, from research to planning and production, powered by a curated talent pool of specialized professionals.
ALUMIÁ
Visual Identity
Primary fonts
Paste-ups
sticker
Brand positioning
services
production
put it in the cup and set the table
strain the coffee
planning
separate the grains
search
Essencial like preparing and offering
that little coffee
to receive
the visits
Inspiration behind the icons
networks
social
carousels
social media
covers
business
card
