What is it?
What is it?
Fast Açaí is a acai berry franchise network with over 170 units in Brazil and abroad.
The brand offers fast, healthy, and energizing food, while also supporting sports through sponsorship of athletes and events.
approach
On social media, the communication adopts a light, fun, and familiar tone, designed for all ages.
The content was developed in a distinctive way, leveraging opportunistic marketing and internet-native language to bring the brand closer to its audience.
my role
I worked as a social media manager, responsible for content planning and strategic management of social media channels, overseeing the editorial line and ensuring consistency in the brand’s positioning.
Carnival
Valentine’s
Uber Eats
World Cup
Angola
Sports
Clients
Agency:
New Comunicação
Social Media & Creative Direction:
Ludmila Martins
Art Direction:
Eduardo Roquette, Eduardo Rodrigues, Gustavo Godoy, Leonardo Gomes, Guilherme Augusto, Vinícius Alencar, Ludmila Martins